Different forms of advertising

Advertising helps companies promote their products and services to customers. It is an essential form of communication and has witnessed massive changes over the years. Let us the see the different forms of advertising through which enterprises can communicate with their target audience.

Print advertising

Print is one of the oldest and formidable mediums of communication. Advertising through newspapers, magazines, booklets, flyers, etc. come under the purview of print. This form of advertisement has its own set of advantages and the cost depends on the publication.

Radio and television advertising

Radio and television have evolved as effective and powerful advertising mediums. Creative radio commercials and classy TV ads have a massive impact upon customers. Both of them enjoy a wide reach and are hugely popular among a large section of the audience.

Billboard advertising

Billboard advertising is a popular form of outdoor advertising. Billboards are usually seen on highways and streets and they typically show large images with witty slogans and distinctive visuals. They are designed to grab the attention of the audience immediately and create a memorable impression instantly.

Online advertising

The Internet has made the online platform a giant advertising medium. Here companies use the Internet to deliver their message and reach their target audience. This form of advertising includes email marketing, social media marketing, search engine marketing, etc. It has become an indispensable form of advertising for many firms looking to carve out a niche for themselves in the market.

Direct advertising

Here companies interact with their customers directly via text messages, emails, phone calls, etc. It is helpful to many marketers since the results can be measured directly. Though it has a personal appeal, yet many do not favor this form of advertising. Some customers find it irritating and the approach is labeled as too intrusive.

Guerilla advertising

Here companies use unconventional interactions to promote their products and services. It is different from traditional marketing and relies on personal interaction. It is specially done when the company is low on budget. This form of advertising suits small firms who are unable to bear huge advertising expenditure.

Product placement advertising

Companies promote their products through movies and television shows in this type of advertising. Often initiated through an agreement between the manufacturer and the media production house, this type of advertising is also called embedded marketing.

It is up to advertisers to choose the form of advertising agency that best serves their purpose.