Skateboarding Business — Tips for creating a company logo

A company's logo is the visual representation of everything that it stands for. A professionally designed corporate logo is an important part of brand identity. A logo gives the first impression of a business and builds loyalty among consumers. With a little thought and creativity, it can graphically express many positive attributes of a firm. Given below are few tips for creating alogo.

Identify the brand                                                             

Before starting, companies must identify their brands. What do they stand for in the market? A logo must reflect the true identity of a brand. Creating a logo without identifying the real meaning of the brand can have disastrous results.

Focus on the message

Enterprises must focus on the message they want to communicate through their logos. Each firm has a distinct message through which it gets identified in the market. The message must reach the target audience through the logo.

Use proper color and graphics

Colors evoke emotions. Hence, it is crucial to choose the right color. Every color has a distinct effect on the consumer. Equally important are the graphics. It requires the right combination of colors and graphics to create a memorable logo.

Keep it flexible and easy

A logo must be flexible and easy on eyes. It is important to note that in this digital age logos appear on multiple devices (smartphones, tablets, etc.) and on the social media. Therefore, they must look good on various backgrounds and must be flexible in size.

Keep it simple

Often in the process of grabbing consumers' attention, companies tend to make their logos fancy. Customers find it difficult to relate to fancy logos. Hence, they must be kept simple. Designing a simple logo is more time-consuming than a complex one.

Research about competitors

Every company must keep a track of its competitors. Before designing, it must study the logos of its rivals. This study is essential to differentiate. To stand out in the intensely competitive market, it is vital to be unique.

Make the logo readable

The logo aims to make a company's name stick in the consumers’ mind. Therefore, it is essential to ensure that it is readable. Amid the design works, the name should not get lost.

Once a logo is ready, it is essential to protect it from infringement. Therefore, companies must immediately apply for its trademark from a reliable attorney firm. Once it is legally protected, it can be used anywhere subsequently raising the company’s visibility.    

How to write an effective print ad

Since time immemorial, print ads have had a huge impact on readers. The pattern of advertisement on print has changed drastically over the years. However, it takes immense creativity to come out with an effective print copy.

Write a catchy headline

The headline is the most important part of the ad. The headline makes the first impression on the readers. A catchy headline will grab the reader's attention immediately and compel them to read about your services. A short and crisp headline goes down well with the audience.

Place proper sub-heads

Though not all ads have sub-heads, they are used to draw the attention of readers even further. It imparts secondary information. Shape your sub-heads properly and give specific and precise information so that the copy does not look cluttered.

Develop the body copy

The body copy is the part where you explain in detail about the offer. Keep it brief as far as possible. Generate curiosity among your readers. Do not put the entire details in the copy. Keep it simple and crisp.

Use images, if required

Images can dress up your ad. However, it is vital to ensure that images go hand-in-hand with your copy. You can also use illustrations to give a different look to your ad. Make sure you do not overload your ad with images. Select pleasant and attractive images.

Give a strong call to action

Effectiveads need a strong call to action. Give a robust call to action. Tell customers what they should do after reading your ad. Compel your reader to act immediately. A copy without a call to action is of no use.

Be specific

Effective and memorable ads are specific. They give definite and a persuasive message to customers. Be specific and do not overwhelm readers with too many facts.

Work on the layout and design

A lot depends on the layout and design of the ad. See that the headlines are bold and attractive. Ensure that the fonts are striking. Images must not overlap the body copy and must be consistent. Analyze every detail before the ad goes for print.

Contact information

Always mention the full contact information in your ad. Do not just put a website. Include all possible information through which customers can contact you. Give them all the resources to connect with you.

Effectiveprint advertising is not only about providing information. Your copy must create an appeal for your product and entice customers to buy it.

Different forms of advertising

Advertising helps companies promote their products and services to customers. It is an essential form of communication and has witnessed massive changes over the years. Let us the see the different forms of advertising through which enterprises can communicate with their target audience.

Print advertising

Print is one of the oldest and formidable mediums of communication. Advertising through newspapers, magazines, booklets, flyers, etc. come under the purview of print. This form of advertisement has its own set of advantages and the cost depends on the publication.

Radio and television advertising

Radio and television have evolved as effective and powerful advertising mediums. Creative radio commercials and classy TV ads have a massive impact upon customers. Both of them enjoy a wide reach and are hugely popular among a large section of the audience.

Billboard advertising

Billboard advertising is a popular form of outdoor advertising. Billboards are usually seen on highways and streets and they typically show large images with witty slogans and distinctive visuals. They are designed to grab the attention of the audience immediately and create a memorable impression instantly.

Online advertising

The Internet has made the online platform a giant advertising medium. Here companies use the Internet to deliver their message and reach their target audience. This form of advertising includes email marketing, social media marketing, search engine marketing, etc. It has become an indispensable form of advertising for many firms looking to carve out a niche for themselves in the market.

Direct advertising

Here companies interact with their customers directly via text messages, emails, phone calls, etc. It is helpful to many marketers since the results can be measured directly. Though it has a personal appeal, yet many do not favor this form of advertising. Some customers find it irritating and the approach is labeled as too intrusive.

Guerilla advertising

Here companies use unconventional interactions to promote their products and services. It is different from traditional marketing and relies on personal interaction. It is specially done when the company is low on budget. This form of advertising suits small firms who are unable to bear huge advertising expenditure.

Product placement advertising

Companies promote their products through movies and television shows in this type of advertising. Often initiated through an agreement between the manufacturer and the media production house, this type of advertising is also called embedded marketing.

It is up to advertisers to choose the form of advertising agency that best serves their purpose. 

Billboard advertising — How to choose a location to advertise

Billboard advertising is one of the most popular forms of outdoor advertising used by firms to promote their products and services. It is also one of the oldest forms of advertising. Since it has low-cost per viewer, therefore, it has been quite popular among advertisers. However, selecting the right spot is crucial for its success. Given below are few tips that will help advertisers to choose the right location for a billboard advertisement leading media buying agency in Eastern India.

Select a heavily trafficked road

An easy way to reach a large number of people is by placing the board on a heavily trafficked road. It ensures that a maximum number of people view it. Advertisers must have an idea of the number of people flocking a particular road before placing the board.

Ensure that visibility is kept intact

Most people are in motion while viewing billboards. Therefore, it is vital to ensure that trees or tall buildings do not obstruct their visibility. Any kind of obstruction will ruin the campaign. Time is a crucial factor in this form of advertising.  Since people are in motion, therefore, they view the message for a very short period. Height is also an important factor. The board must not be placed either too high or too low.

Analyze the demographics

Advertisers must understand and analyze the demographics of the people before choosing a site. For example, if a product is for sports enthusiasts the location must be close to a sporting arena. Companies must keep in mind the choice, age and profession of the buyers before finalizing a spot.

Book space in advance

A great concept is of no use unless it reaches the audience. Therefore, enterprises must book their spaces in advance. Prime spots of a city are booked early. Hence, one must ink a contract with billboard companies as soon as possible. The cost of billboard  advertising Company depends on how early one books a space.

Proximity to the company's head office

This comes in handy while solving queries of customers. Proximity also helps if the ad requires any change in the last moment. However, it is not always possible to select a location that is close to the company’s head office.

Thanks to technology, billboards have undergone a massive change over the years. Digital boards have replaced traditional ones. Digital boards are better to look and are more impactful than traditional boards.